As an online payment method, most users interact with Catch via merchant sites. However, our default Catch-branded UI components weren't meeting the needs of larger merchants. Partnering with Everlane's design team, we explored the impact of a more co-branded experience on their site. The outcome was a flexible design language that helped us launch with Everlane, unify our shopping experience and set us up for success with future partners.
User research, prototyping, brand, UI design, design systems
Product Design Lead (me), Product Designer, PM
2 months
Leaving implementation up to merchants could lead to a very different experience on any given site, causing confusion and missed opportunities.
In particular, larger merchants had expressed interest in a more "white label" version of Catch that they believed would increase loyalty and brand equity.
A one-size fits all approach had worked for selling to small and medium d2c brands, but larger ones had more custom requirements to integrate.
Removing Everpay branding let to fewer questions about who was doing what. Participants quickly understood that Catch was a payment method offered by Everlane. Nobody thought it was a credit card, which was the case with Everpay.
Despite removing Everpay branding, participants still felt that the checkout process was cohesive with the rest of their Everlane shopping experience.
Although the Catch experience won't look exactly the same on every site, it will be constructed with the same building blocks – and it's more likely it will be there at all.
Merchants that want Catch component to look more at home on their site now have basic theming tools, as well as the ability to customize further without breaking things or building their own components.
Upfunnel messaging is an important acquisition channel for Catch. Without configurability, we risked merchants removing it from their sites or not working with Catch at all.
Director, Product Design, Everlane
